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~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~subject:"Viral marketing"
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Viral marketing
Social Web
211
Social web
211
Consumer behaviour
76
Konsumentenverhalten
76
Internet marketing
63
Online-Marketing
63
Social network
50
Soziales Netzwerk
50
Social media
38
Virales Marketing
34
Online retailing
28
Online-Handel
28
Social relations
25
Soziale Beziehungen
25
Beziehungsmarketing
23
Relationship marketing
23
E-commerce
19
Electronic Commerce
19
Customer integration
15
Kundenintegration
15
Social commerce
15
Knowledge transfer
14
Social capital
14
Sozialkapital
14
Wissenstransfer
14
Arbeitsgruppe
13
Knowledge management
13
Team
13
Wissensmanagement
13
Motivation
12
Confidence
11
Vertrauen
11
Social networking sites
10
Web 2.0 technologies
10
Brand management
9
Data Mining
9
Data mining
9
Markenführung
9
Virtual reality
9
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34
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34
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34
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English
34
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Bose, Indranil
2
Luo, Xin
2
Akrout, Houcine
1
Balaji, M. S.
1
Banerjee, Shankhadeep
1
Beck, Roman
1
Bhattacharyya, Samadrita
1
Brusch, Ines
1
Chang, Che-Wei
1
Chen, Hong
1
Chen, Kuanchin
1
Chen, Kun
1
Chen, Rui
1
Chen, Shengjun
1
Chen, Ssu-Yu
1
Chen, Weiping
1
Cheng, Xusen
1
Chiu, Ya-Ling
1
Chong, Alain Yee Long
1
Chuang, Hui-Chi
1
Deng, Zhaohua
1
Dong, Ming
1
Du, Jaingze
1
Duan, Wenjing
1
Fan, Shaokun
1
Feng, Haoyuan
1
Gao, Baojun
1
Gentina, Élodie
1
Gu, Yu
1
Guo, Chengqi
1
Horng, Shwu-Min
1
Hsu, Carol
1
Hu, Han-Fen
1
Hu, Xin
1
Hu, Ya-Han
1
Hua, Ying
1
Hung, Shiu-Wan
1
Kok Wei Khong
1
Lai, Cheng-Yang
1
Lee, Joyce Yi-Hui
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Journal of business research : JBR
84
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Psychology & marketing
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
Journal of advertising research
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
34
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1
The motivation paradox : understanding contradictory effects of awards on contribution quantity versus quality in virtual community
Banerjee, Shankhadeep
;
Bhattacharyya, Samadrita
;
Bose, …
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014434726
Saved in:
2
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
3
Beyond a bunch of reviews : the quality and quantity of electronic word-of-mouth
Hung, Shiu-Wan
;
Chang, Che-Wei
;
Chen, Ssu-Yu
- In:
Information & management : the internat. journal of …
60
(
2023
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014305753
Saved in:
4
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
5
Doctors' provision of online health consultation service and patient review valence : evidence from a quasi-experiment
Liu, Shan
;
Wang, Hao
;
Gao, Baojun
;
Deng, Zhaohua
- In:
Information & management : the internat. journal of …
59
(
2022
)
5
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013327143
Saved in:
6
Identification of travel styles by learning from consumer-generated images in online travel communities
Brusch, Ines
- In:
Information & management : the internat. journal of …
59
(
2022
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013363427
Saved in:
7
Conspicuous display through photo sharing in online reviews : evidence from an online travel platform
Hu, Xin
;
Luo, Jifeng
;
Wu, Zhiyan
- In:
Information & management : the internat. journal of …
59
(
2022
)
8
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013488529
Saved in:
8
The paradox of word-of-mouth in social commerce : exploring the juxtaposed impacts of source credibility and information quality on SWOM spreading
Cheng, Xusen
;
Gu, Yu
;
Hua, Ying
;
Luo, Xin
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013259430
Saved in:
9
When products receive reviews across platforms : studying the platform concentration of electronic word-of-mouth
Chen, Hong
;
Duan, Wenjing
;
Zhou, Wenqi
- In:
Information & management : the internat. journal of …
58
(
2021
)
8
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013191942
Saved in:
10
How behaviors on social network sites and online social capital influence social commerce intentions
Horng, Shwu-Min
;
Wu, Chih-Lun
- In:
Information & management : the internat. journal of …
57
(
2020
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012168984
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