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~isPartOf:"Information systems and e-business management : ISeB"
~language:"eng"
~subject:"Online-Marketing"
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Online-Marketing
Sales promotion
2
Verkaufsförderung
2
Advertising
1
Advertising effects
1
Consumer behaviour
1
Discount promotion
1
Discounting
1
Diskontierung
1
Display advertisement
1
Distribution channel
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Electronic commerce
1
Internet marketing
1
Konsumentenverhalten
1
Multichannel consumer
1
Multichannel retailing
1
Online retailing
1
Online-Handel
1
Online-to-offline (O2O)
1
Preismanagement
1
Pricing strategy
1
Promotions
1
Purchase frequency
1
Rabatt
1
Rankings
1
Rebate
1
Retail trade
1
Vertriebsweg
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Werbewirkung
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Werbung
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Dai, Hongyan
1
Ge, Ling
1
Li, Chen
1
Wen, Yan
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Information systems and e-business management : ISeB
Journal of promotion management : JPM
5
Information systems research : ISR
3
International journal of contemporary hospitality management
3
Journal of business research : JBR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing and consumer services
3
European journal of marketing
2
European journal of operational research : EJOR
2
European research studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing communications
2
Journal of retailing
2
Asia-Pacific journal of management research and innovation
1
Athens journal of business & economics : AJBE
1
Business Guides on the Go
1
Business education & accreditation : BEA
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Competitive edge management series
1
Economic research
1
Economics, management and financial markets
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
Engineering innovative products : a practical experience
1
Facta Universitatis / Series economics and organization / University of Niš
1
Frontiers of business research in China : selected publications from Chinese universities
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Institute for Prospective Technological Studies digital economy working paper
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
International journal of industrial organization
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management & enterprise development : IJMED
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The interaction of discount promotion and display-related promotion on on-demand platforms
Dai, Hongyan
;
Ge, Ling
;
Li, Chen
;
Wen, Yan
- In:
Information systems and e-business management : ISeB
20
(
2022
)
2
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013267878
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