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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internet marketing"
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Subject
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Internet marketing
414
Online-Marketing
414
Consumer behaviour
227
Konsumentenverhalten
227
Social Web
213
Social web
213
Advertising effects
100
Werbewirkung
100
Viral marketing
89
Virales Marketing
89
Online retailing
88
Online-Handel
88
social media
84
Brand management
83
Markenführung
83
Advertising
77
Werbung
76
E-commerce
68
Electronic Commerce
68
Beziehungsmarketing
60
Relationship marketing
60
Brand image
52
Markenimage
52
Internet
42
Website
42
Marketing management
35
Marketingmanagement
35
Facebook
26
USA
24
United States
24
Search engine
23
Suchmaschine
23
Confidence
22
Vertrauen
22
social media marketing
18
advertising
17
Brand
16
Markenartikel
16
Mobile communications
16
Mobilkommunikation
16
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242
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2
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403
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11
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Aufsatz in Zeitschrift
Article in journal
414
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9
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9
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3
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3
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3
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English
414
Author
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Assimakopoulos, Costas
4
Ghose, Anindya
4
Kumar, Subodha
4
Loureiro, Sandra Maria Correia
4
Tan, Yong
4
Vrontis, Demetris
4
Ahuja, Vandana
3
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Lepkowska-White, Elzbieta
3
Lorenzo-Romero, Carlota
3
Morimoto, Mariko
3
Oh, Wonseok
3
Pentina, Iryna
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Rita, Paulo
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Acikgoz, Fulya
2
Agarwal, Ashish
2
Aggarwal, Rohit
2
Aiken, K. Damon
2
Alarcón-del-Amo, María-del-Carmen
2
Alavi, Shirin
2
An, Soontae
2
Antoniadis, Ioannis
2
Arli, Denni
2
Aslam, Wajeeha
2
Awan, Mahmood A.
2
Baldus, Brian J.
2
Bhat, Savita
2
Bhatnagar, Amit
2
Boutsouki, Christina
2
Chakraborty, Uttam
2
Choi, Angela Aerry
2
Constantinides, Efthymios
2
Dangi, Hamendra Kumar
2
Dodoo, Naa Amponsah
2
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Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of internet commerce
Journal of promotion management : JPM
Journal of business research : JBR
312
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing management : MM
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing
46
Marketing intelligence & planning
46
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Journal of marketing research : JMR
44
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ECONIS (ZBW)
414
Showing
1
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10
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414
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1
The attraction effect in crowdfunding
Weinmann, Markus
;
Mishra, Abhay Nath
;
Kaiser, Lena Franziska
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1276-1295
Persistent link: https://www.econbiz.de/10014384233
Saved in:
2
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
3
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
4
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
5
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
8
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
9
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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