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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~subject:"Online-Handel"
~subject:"Social Web"
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Online-Handel
Social Web
Internet marketing
344
Online-Marketing
344
Social web
189
Consumer behaviour
184
Konsumentenverhalten
184
Viral marketing
86
Virales Marketing
86
Advertising effects
78
Werbewirkung
78
Online retailing
76
social media
74
Advertising
65
Werbung
65
Brand management
64
Markenführung
64
E-commerce
55
Electronic Commerce
55
Beziehungsmarketing
50
Relationship marketing
50
Brand image
41
Markenimage
41
Internet
36
Marketing management
30
Marketingmanagement
30
Website
26
Search engine
24
Suchmaschine
24
Facebook
19
USA
19
United States
19
Social network
16
Soziales Netzwerk
16
Mobile communications
15
Mobilkommunikation
15
social media marketing
15
Mobile Marketing
14
Mobile marketing
14
advertising
14
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157
Free
6
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224
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226
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2
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2
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2
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English
228
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Tan, Yong
4
Janakiraman, Ramkumar
3
Kannan, P. K.
3
Kumar, Subodha
3
Qiu, Liangfei
3
Rita, Paulo
3
Stephen, Andrew T.
3
Acikgoz, Fulya
2
Aggarwal, Rohit
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Bleier, Alexander
2
Boutsouki, Christina
2
Brooks, Gillian
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Feng, Juan
2
Ghasemkhani, Hossein
2
Ghose, Anindya
2
Greve, Goetz
2
Grewal, Dhruv
2
Ha, Louisa
2
Herhausen, Dennis
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Kannan, Karthik
2
Kwark, Young
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Midha, Vishal
2
Moe, Wendy W.
2
Moro, Sérgio
2
Nian, Tingting
2
Palmatier, Robert W.
2
Phan, Tuan Q.
2
Pinsonneault, Alain
2
Ramos, Ricardo F.
2
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of marketing
Journal of business research : JBR
229
Journal of retailing and consumer services
144
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
87
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
International journal of advertising : the review of marketing communications
68
Journal of marketing communications
65
International journal of electronic marketing and retailing : IJEMR
61
Technological forecasting & social change : an international journal
61
International journal of hospitality management
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
57
Tourism management : research, policies, practice
57
Journal of internet commerce
55
Journal of management information systems : JMIS
53
Business horizons
48
Cogent business & management
48
Electronic commerce research
47
The journal of product & brand management
46
International journal of technology marketing : IJTMkt
41
Marketing intelligence & planning
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
Management science : journal of the Institute for Operations Research and the Management Sciences
37
SpringerLink / Bücher
36
International journal of business information systems : IJBIS
35
International journal of contemporary hospitality management
34
Journal of hospitality marketing & management
34
Journal of strategic marketing
34
Journal of electronic commerce research : JECR
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Springer eBook Collection
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
The journal of brand management : an international journal
32
International journal of e-business research : an official publication of the Information Resources Management Association
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of travel and tourism marketing
29
Journal of advertising research
27
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ECONIS (ZBW)
228
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228
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
5
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
6
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
7
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
8
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
9
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
10
Does a chatbot's location influence consumer attitude and intentions?
Roozen, Irene T. M.
;
Raedts, Mariet
;
Waetermans, Guillaume
- In:
International journal of internet marketing and …
20
(
2024
)
3/4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10015065540
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