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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Internet marketing"
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Subject
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Internet marketing
337
Online-Marketing
337
Consumer behaviour
177
Konsumentenverhalten
177
Social Web
173
Social web
173
Advertising effects
89
Werbewirkung
89
Viral marketing
71
Virales Marketing
71
Online retailing
70
Online-Handel
70
social media
70
Advertising
69
Werbung
69
Brand management
68
Markenführung
68
E-commerce
51
Electronic Commerce
51
Brand image
45
Markenimage
45
Beziehungsmarketing
44
Relationship marketing
44
Internet
31
Marketing management
26
Marketingmanagement
26
Website
26
Facebook
22
Search engine
22
Suchmaschine
22
USA
21
United States
21
advertising
17
social media marketing
16
Brand
14
Markenartikel
14
Mobile communications
14
Mobilkommunikation
14
Confidence
13
Vertrauen
13
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183
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Article
328
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9
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Aufsatz in Zeitschrift
Article in journal
337
Collection of articles of several authors
9
Sammelwerk
9
Aufsatzsammlung
3
Case study
3
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3
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English
337
Author
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Assimakopoulos, Costas
4
Ghose, Anindya
4
Kumar, Subodha
4
Tan, Yong
4
Vrontis, Demetris
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Loureiro, Sandra Maria Correia
3
Morimoto, Mariko
3
Oh, Wonseok
3
Pentina, Iryna
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Rita, Paulo
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Agarwal, Ashish
2
Aggarwal, Rohit
2
An, Soontae
2
Antoniadis, Ioannis
2
Arli, Denni
2
Bhat, Savita
2
Bhatnagar, Amit
2
Boutsouki, Christina
2
Chakraborty, Uttam
2
Choi, Angela Aerry
2
Dodoo, Naa Amponsah
2
Duh, Helen Inseng
2
Fortin, David R.
2
Ghasemkhani, Hossein
2
Greve, Goetz
2
Ha, Louisa
2
Hair, Neil Frederick
2
Han, Sang Pil
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Jacob, Varghese S.
2
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : JPM
Journal of business research : JBR
320
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
62
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
56
Psychology & marketing
56
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
51
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Journal of marketing management : MM
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of hospitality marketing & management
45
Journal of marketing research : JMR
44
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Source
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ECONIS (ZBW)
337
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91
The impact of relationship quality and social support on social media users' selling intention
Ho, Ree Chan
;
Cheng, Robin
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 433-453
Persistent link: https://www.econbiz.de/10012512672
Saved in:
92
Searching for answers? : an examination of search engine advertisement strategy, ranking and keywords to generate clicks
North, Michael
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 454-471
Persistent link: https://www.econbiz.de/10012512674
Saved in:
93
Do online friends bring out the best in us? : the effect of friend contributions on online review provision
Ke, Zhihong
;
Liu, De
;
Brass, Daniel J.
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1322-1336
Persistent link: https://www.econbiz.de/10012493807
Saved in:
94
An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
95
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
96
Financial returns to firms' communication actions on firm-initiated social media : evidence from Facebook business pages
Chung, Sunghun
;
Animesh, Animesh
;
Han, Kunsoo
; …
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 258-285
Persistent link: https://www.econbiz.de/10012242482
Saved in:
97
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
98
Social break up : why consumers hide and unlike brands on Facebook
Kwon, Eun Sook
;
Kim, Eunice
;
Chung, Yoo Jin
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 299-317
Persistent link: https://www.econbiz.de/10012284820
Saved in:
99
Organic and sponsored ads : study on online purchase intent and visual behaviour
Souza, Marina Teixeira de
;
Oliveira, Jorge Henrique …
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 318-335
Persistent link: https://www.econbiz.de/10012284825
Saved in:
100
From dancing on the street to dating online : evaluating guerrilla street marketing performance
Roux, Thérèse
;
Saucet, Marcel
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 336-359
Persistent link: https://www.econbiz.de/10012284827
Saved in:
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