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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
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Search: subject:"Internet marketing"
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Internet marketing
339
Online-Marketing
339
Social Web
195
Social web
195
Consumer behaviour
193
Konsumentenverhalten
193
Brand management
97
Markenführung
97
Viral marketing
78
Virales Marketing
78
Advertising effects
74
Werbewirkung
74
Online retailing
71
Online-Handel
71
Brand image
67
Markenimage
67
Beziehungsmarketing
64
Relationship marketing
64
social media
62
Advertising
57
Werbung
57
E-commerce
51
Electronic Commerce
51
Internet
34
Brand
32
Markenartikel
31
Marketing management
25
Marketingmanagement
25
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23
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23
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22
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22
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22
USA
21
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21
Customer integration
17
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English
339
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Assimakopoulos, Costas
4
Ghose, Anindya
4
Kumar, Subodha
4
Pentina, Iryna
4
Tan, Yong
4
Vrontis, Demetris
4
Animesh, Animesh
3
Chen, Jianqing
3
Feng, Juan
3
Oh, Wonseok
3
Pinsonneault, Alain
3
Qiu, Liangfei
3
Rita, Paulo
3
Whinston, Andrew B.
3
Zhang, Xiaoquan
3
Acikgoz, Fulya
2
Agarwal, Ashish
2
Aggarwal, Rohit
2
Antoniadis, Ioannis
2
Bhatnagar, Amit
2
Boutsouki, Christina
2
Choi, Angela Aerry
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Fortin, David R.
2
Greve, Goetz
2
Guzman, Francisco
2
Ha, Louisa
2
Hair, Neil Frederick
2
Han, Sang Pil
2
Hatzithomas, Leonidas
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Hosanagar, Kartik
2
Jacob, Varghese S.
2
Jiang, Pingjun
2
Jiang, Zhenhui
2
Kennedy, Eric
2
Koh, Anthony C.
2
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
312
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Tourism management : research, policies, practice
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
68
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing
47
Journal of marketing management : MM
47
Marketing intelligence & planning
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
339
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91
Reviewing before reading? : an empirical investigation of book-consumption patterns and their effects on reviews and sales
Lee, Heeseung Andrew
;
Choi, Angela Aerry
;
Sun, Tianshu
; …
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1368-1389
Persistent link: https://www.econbiz.de/10012805186
Saved in:
92
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
93
Measuring product type and purchase uncertainty with online product ratings : a theoretical model and empirical application
Chen, Peiyu
;
Hitt, Lorin M.
;
Hong, Yili
;
Wu, Shinyi
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1470-1489
Persistent link: https://www.econbiz.de/10012805204
Saved in:
94
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
95
Political party's fan page posts and online engagement on Facebook
Kaur, Manpreet
;
Verma, Rajesh
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 243-259
Persistent link: https://www.econbiz.de/10012598980
Saved in:
96
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
97
Online to offline : the impact of social media on offline sales in the automobile industry
Wang, Yen-Yao
;
Guo, Chenhui
;
Susarla, Anjana
; …
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 582-604
Persistent link: https://www.econbiz.de/10012599893
Saved in:
98
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
99
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
100
Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan
;
Jiang, Pingjun
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
Saved in:
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