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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Online-Handel"
~subject:"Social Web"
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Online-Handel
Social Web
Internet marketing
284
Online-Marketing
284
Social web
152
Consumer behaviour
148
Konsumentenverhalten
148
Advertising effects
67
Werbewirkung
67
Viral marketing
65
Virales Marketing
65
Online retailing
63
social media
62
Advertising
53
Werbung
53
Brand management
51
Markenführung
51
E-commerce
49
Electronic Commerce
49
Beziehungsmarketing
41
Relationship marketing
41
Brand image
35
Markenimage
35
Internet
30
Marketing management
22
Marketingmanagement
22
Search engine
22
Suchmaschine
22
Website
21
USA
18
United States
18
Facebook
17
social media marketing
14
advertising
13
Confidence
12
Mobile communications
12
Mobilkommunikation
12
Vertrauen
12
Social network
11
Soziales Netzwerk
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187
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Tan, Yong
4
Kumar, Subodha
3
Qiu, Liangfei
3
Rita, Paulo
3
Acikgoz, Fulya
2
Aggarwal, Rohit
2
Antoniadis, Ioannis
2
Assimakopoulos, Costas
2
Boutsouki, Christina
2
Duh, Helen Inseng
2
Erkan, Ismail
2
Feng, Juan
2
Ghose, Anindya
2
Greve, Goetz
2
Ha, Louisa
2
Hitt, Lorin M.
2
Ho, Yi-Chun
2
Ho, Yi-Jen
2
Kwark, Young
2
Kwon, Eun Sook
2
Logan, Kelty
2
Lorenzo-Romero, Carlota
2
Loureiro, Sandra Maria Correia
2
Midha, Vishal
2
Moro, Sérgio
2
Nian, Tingting
2
Phan, Tuan Q.
2
Pinsonneault, Alain
2
Sullivan, Nicholas
2
Zhang, Xiaoquan
2
Aakash
1
Abhijith, U.
1
Abuljadail, Mohammad
1
Adomavicius, Gediminas
1
Afolabi, Ibukun Tolulope
1
Aggarwal, Anu Gupta
1
Aghniadi
1
Agrebi, Meriem
1
Airoldi, Edoardo M.
1
Akdoğan, Kutay
1
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Published in...
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
227
Journal of retailing and consumer services
144
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Journal of marketing communications
65
International journal of advertising : the review of marketing communications
62
Technological forecasting & social change : an international journal
61
International journal of hospitality management
58
Tourism management : research, policies, practice
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
55
Journal of internet commerce
54
International journal of electronic marketing and retailing : IJEMR
53
Business horizons
48
Journal of management information systems : JMIS
48
Cogent business & management
46
The journal of product & brand management
46
Electronic commerce research
43
International journal of technology marketing : IJTMkt
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
SpringerLink / Bücher
35
International journal of contemporary hospitality management
34
Journal of electronic commerce research : JECR
33
Journal of hospitality marketing & management
33
Marketing intelligence & planning
33
Springer eBook Collection
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
International journal of business information systems : IJBIS
31
International journal of e-business research : an official publication of the Information Resources Management Association
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
The journal of brand management : an international journal
30
Journal of marketing
29
Journal of strategic marketing
29
Journal of travel and tourism marketing
28
Journal of advertising research
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
27
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ECONIS (ZBW)
187
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1
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
2
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
3
The role of audiences' benign envy in influencer marketing
Yue, Xiaofan
;
Nawal Hanim Abdullah
;
Mass Hareeza Ali
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 215-230
Persistent link: https://www.econbiz.de/10014442588
Saved in:
4
Social media marketing and consumer behaviour in the new normal : the relationship between content and interaction
Çil, Ebru
;
Erkan, İsmail
;
Mogaji, Emmanuel
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 328-349
Persistent link: https://www.econbiz.de/10014442625
Saved in:
5
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
9
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
10
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
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