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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
~person:"Gopal, Ram"
~subject:"Virales Marketing"
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Putting money where the mouths are : the relation between venture financing and electronic word-of-mouth
Aggarwal, Rohit
;
Gopal, Ram
;
Gupta, Alok
;
Singh, Harpreet
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 976-992
Persistent link: https://www.econbiz.de/10009656986
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