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~isPartOf:"Information systems research : ISR"
~isPartOf:"Journal of business research : JBR"
~person:"Liu, Ling"
~subject:"Werbewirkung"
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Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
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