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~isPartOf:"Information systems research : ISR"
~isPartOf:"Leitfaden Online-Marketing ; [Bd. 1]"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Chen, Kay-Yut"
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Information systems research : ISR
Leitfaden Online-Marketing ; [Bd. 1]
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo
;
Pavlidis, Polykarpos
;
Chatow, Udi
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
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