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~isPartOf:"Information systems research : ISR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Online-Marketing"
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Online-Marketing
Social Web
284
Social web
284
Internet marketing
72
Consumer behaviour
44
Konsumentenverhalten
44
Electronic Commerce
42
Viral marketing
39
Virales Marketing
39
E-commerce
36
social media
35
Online retailing
34
Online-Handel
34
Social Media
32
Soziales Netzwerk
32
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25
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23
Digitale Plattform
23
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23
Internet
22
Unternehmen
22
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21
Germany
21
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20
Beziehungsmarketing
16
Brand management
16
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16
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16
Relationship marketing
16
user-generated content
16
Digitalisierung
15
Innovationsmanagement
15
Wissensmanagement
15
Innovation management
14
Knowledge management
14
Markenpolitik
14
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Tan, Yong
3
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2
Ghasemkhani, Hossein
2
Ghose, Anindya
2
Kannan, Karthik
2
Kreutzer, Ralf T.
2
Kumar, Subodha
2
Midha, Vishal
2
Nian, Tingting
2
Phan, Tuan Q.
2
Pinsonneault, Alain
2
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2
Theobald, Elke
2
Zhang, Xiaoquan
2
Abbate, Sandro
1
Adomavicius, Gediminas
1
Aguilar-Illescas, Rocio
1
Airoldi, Edoardo M.
1
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1
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1
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1
Arora, Anshu Saxena
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Chen, Hailiang
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Information systems research : ISR
SpringerLink / Bücher
Journal of business research : JBR
187
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of advertising : the review of marketing communications
65
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
54
Tourism management : research, policies, practice
47
International journal of hospitality management
45
Business horizons
44
The journal of product & brand management
43
Journal of management information systems : JMIS
42
Cogent business & management
40
Journal of internet commerce
40
Marketing intelligence & planning
38
International journal of technology marketing : IJTMkt
37
International journal of electronic marketing and retailing : IJEMR
36
International journal of business information systems : IJBIS
33
Electronic commerce research
32
The journal of brand management : an international journal
32
Journal of strategic marketing
31
Journal of marketing
30
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Springer eBook Collection
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
International journal of contemporary hospitality management
27
Journal of travel and tourism marketing
26
Journal of electronic commerce research : JECR
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Young consumers : insight and ideas for responsible marketers
24
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ECONIS (ZBW)
76
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1
The impact of online Q&As on product sales : the case of Amazon Answer
Warut Khern-Am-Nuai
;
Ghasemkhani, Hossein
;
Qiao, Dandan
; …
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 747-765
Persistent link: https://www.econbiz.de/10014635034
Saved in:
2
The effect of gender expectations and physical attractiveness on discussion of weakness in online professional recommendations
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10014530440
Saved in:
3
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
4
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
5
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
6
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
7
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
8
Social media marketing, quality signaling, and the Goldilocks principle
Nian, Tingting
;
Sundararajan, Arun
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 540-556
Persistent link: https://www.econbiz.de/10013363070
Saved in:
9
Algorithmic assortative matching on a digital social medium
López Vargas, Kristian
;
Runge, Julian
;
Zhang, Ruizhi
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1138-1156
Persistent link: https://www.econbiz.de/10014321698
Saved in:
10
Dealing with the social media polycontextuality of work
Vaast, Emmanuelle
;
Pinsonneault, Alain
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1428-1451
Persistent link: https://www.econbiz.de/10014321827
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