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~isPartOf:"Information systems research : ISR"
~language:"eng"
~subject:"Online-Handel"
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Search: subject_exact:"Consumer promotion"
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Online-Handel
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
5
Konsumentenverhalten
5
Preismanagement
5
Pricing strategy
5
Internet marketing
3
Online retailing
3
Online-Marketing
3
Advertising effects
2
Kundenbindungsprogramm
2
Loyalty program
2
Product quality
2
Produktqualität
2
Viral marketing
2
Virales Marketing
2
Werbewirkung
2
price promotion
2
Advertising
1
Brand
1
Brand image
1
Competition
1
E-commerce
1
Einzelhandel
1
Einzelhandelspreis
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Electronic Commerce
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Experiment
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Gastronomie
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Groupon
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Low-cost strategy
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Markenartikel
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Markenimage
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Markov chain
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Markov-Kette
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Mobile Anwendung
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Mobile Business
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Ba, Sulin
1
Chen, Haipeng
1
Feng, Yue
1
Huang, Lihua
1
Kim, Youngsoo
1
Krishnan, Ramayya
1
Lu, Xianghua
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Wu, Ji
1
Zhao, Haichuan
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Information systems research : ISR
Journal of retailing and consumer services
7
Journal of business research : JBR
4
European journal of operational research : EJOR
3
International journal of electronic marketing and retailing : IJEMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Service business
2
The international review of retail, distribution and consumer research
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Decision sciences : DS
1
Economic outlook for Southeast Asia, China and India ...
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
European journal of marketing
1
Facta Universitatis / Series economics and organization / University of Niš
1
Information systems and e-business management : ISeB
1
Institute for Prospective Technological Studies digital economy working paper
1
International journal of accounting and information management
1
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
1
International journal of business
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of industrial organization
1
International journal of management & enterprise development : IJMED
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of production economics
1
International journal of production research
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Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
2
The dynamics of online consumers’ response to price promotion
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 175-190
Persistent link: https://www.econbiz.de/10012038216
Saved in:
3
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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