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~isPartOf:"Information systems research : ISR"
~person:"Liu, Dengpan"
~subject:"Electronic Commerce"
~subject:"Theorie"
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Liu, Dengpan
Tan, Yong
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Information systems research : ISR
Mays Business School Research Paper
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Flexible and committed advertising contracts in electronic retailing
Liu, Dengpan
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 323-339
Persistent link: https://www.econbiz.de/10012294997
Saved in:
2
Advertising strategies in electronic retailing : a differential games approach
Liu, Dengpan
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
23
(
2012
)
3/2/2
,
pp. 903-917
Persistent link: https://www.econbiz.de/10009656995
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