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~isPartOf:"Information systems research : ISR"
~subject:"Internet"
~subject:"Markenführung"
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Search: subject_exact:"Internet-Werbung"
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Internet
Markenführung
Internet marketing
85
Online-Marketing
85
Social Web
44
Social web
44
Online retailing
31
Online-Handel
31
Consumer behaviour
30
Konsumentenverhalten
30
Viral marketing
27
Virales Marketing
27
E-commerce
19
Electronic Commerce
19
Advertising effects
17
Werbewirkung
17
social media
17
Search engine
15
Suchmaschine
15
Advertising
10
Werbung
10
Preismanagement
9
Pricing strategy
9
Digital platform
8
Digitale Plattform
8
online reviews
8
Auction theory
7
Auktionstheorie
7
electronic commerce
6
user-generated content
6
Bayes-Statistik
5
Bayesian inference
5
Internet-Auktion
5
Online auction
5
Product information
5
Product quality
5
Produktinformation
5
Produktqualität
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Social relations
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17
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Ghose, Anindya
2
Kumar, Subodha
2
Pant, Gautam
2
Aggarwal, Rohit
1
Ananthakrishnan, Uttara M.
1
Bhatnagar, Amit
1
Chan, Jason
1
Chen, Jianqing
1
Cho, Daegon
1
Choi, Angela Aerry
1
De Vreede, Gert-Jan
1
Fan, Wenjuan
1
Ghasemkhani, Hossein
1
Goldfarb, Avi
1
Grewal, Rajdeep
1
Gupta, Seema
1
Han, Sang Pil
1
Ho, Yi-Chun
1
Ho, Yi-Jen
1
Janakiraman, Ramkumar
1
Kannan, Karthik
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Kwark, Young
1
Lappas, Theodoros
1
Li, Beibei
1
Mallipeddi, Rakesh R.
1
Midha, Vishal
1
Moe, Wendy
1
Mojumder, Probal
1
Moon, Jae Yun
1
Oh, Wonseok
1
Qiu, Liangfei
1
Raghunathan, Srinivasan
1
Sabnis, Gaurav
1
Sen, Arun
1
Sheng, Olivia R. Liu
1
Sinha, Atish P.
1
Smith, Michael D.
1
Srinivasan, Padmini
1
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Published in...
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Information systems research : ISR
Journal of business research : JBR
97
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
47
Journal of retailing and consumer services
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of brand management : an international journal
34
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
Journal of internet commerce
25
International journal of advertising : the review of marketing communications
23
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Business horizons
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Cogent business & management
15
Journal of management information systems : JMIS
15
Tourism management : research, policies, practice
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
Journal of marketing
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research
11
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Psychology & marketing
11
International journal of hospitality management
10
Journal of fashion marketing and management
10
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ECONIS (ZBW)
17
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
4
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
5
The effects of social media content created by human brands on engagement : evidence from Indian general election 2014
Mallipeddi, Rakesh R.
;
Janakiraman, Ramkumar
;
Kumar, Subodha
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 212-237
Persistent link: https://www.econbiz.de/10012594939
Saved in:
6
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
7
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
8
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
9
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
10
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
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