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~isPartOf:"Information systems research : ISR"
~subject:"social media"
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social media
Social Web
141
Social web
141
Internet marketing
44
Online-Marketing
44
Viral marketing
33
Virales Marketing
33
Consumer behaviour
30
Konsumentenverhalten
30
Online retailing
27
Online-Handel
27
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21
Electronic Commerce
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user-generated content
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13
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Rui, Huaxia
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Pinsonneault, Alain
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Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
53
Journal of marketing communications
33
International journal of business information systems : IJBIS
32
Journal of promotion management : innovations in planning and applied research
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of management information systems : JMIS
21
International journal of advertising : the review of marketing communications
20
Journal of organizational computing and electronic commerce
20
International journal of technology marketing : IJTMkt
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of internet commerce
18
Cogent business & management
17
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
The journal of information systems : JIS ; a semiannual journal of the Information Systems Section of the American Accouting Association
17
CESifo working papers
16
Health marketing quarterly
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of hospitality marketing & management
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing
14
Journal of travel and tourism marketing
14
Management information systems : mis quarterly
14
Discussion paper series / IZA
13
International journal of market research
13
New technology, work and employment
12
Psychology & marketing
12
Administrative Sciences : open access journal
11
Discussion papers / CEPR
11
European Sport management quarterly : ESMQ
11
Journal of information & knowledge management : JIKM
11
Journal of promotion management : JPM
11
International journal of consumer studies
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing research
10
Journal of nonprofit & public sector marketing
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Journal of strategic marketing
10
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
9
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ECONIS (ZBW)
32
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1
Are you what you tweet? : the impact of sentiment on digital news consumption and social media sharing
Oh, Hyelim
;
Goh, Khim Yong
;
Phan, Tuan Q.
- In:
Information systems research : ISR
34
(
2023
)
1
,
pp. 111-136
Persistent link: https://www.econbiz.de/10014323389
Saved in:
2
Brand crisis and customer relationship management on social media : evidence from a natural experiment from the airline industry
Al Balawi, Ramah
;
Hu, Yuheng
;
Qiu, Liangfei
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 442-462
Persistent link: https://www.econbiz.de/10014323695
Saved in:
3
Dealing with the social media polycontextuality of work
Vaast, Emmanuelle
;
Pinsonneault, Alain
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1428-1451
Persistent link: https://www.econbiz.de/10014321827
Saved in:
4
Creative appeals in firm-generated content and product performance
Mu, Jifeng
;
Zhang, Jonathan
;
Borah, Abhishek
;
Qi, Jiayin
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 18-42
Persistent link: https://www.econbiz.de/10013188220
Saved in:
5
Racial bias in customer service : evidence from twitter
Gunarathne, Priyanga
;
Rui, Huaxia
;
Seidmann, Abraham
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10013188240
Saved in:
6
Algorithmic assortative matching on a digital social medium
López Vargas, Kristian
;
Runge, Julian
;
Zhang, Ruizhi
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1138-1156
Persistent link: https://www.econbiz.de/10014321698
Saved in:
7
Does social media accelerate product recalls? : evidence from the pharmaceutical industry
Gao, Yang
;
Duan, Wenjing
;
Rui, Huaxia
- In:
Information systems research : ISR
33
(
2022
)
3
,
pp. 954-977
Persistent link: https://www.econbiz.de/10013373591
Saved in:
8
Measuring brand favorability using large-scale social media data
Zhang, Kunpeng
;
Moe, Wendy
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1128-1139
Persistent link: https://www.econbiz.de/10012805075
Saved in:
9
Fake news, investor attention, and market reaction
Clarke, Jonathan E.
;
Chen, Hailiang
;
Du, Ding
;
Hu, Yu …
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10012594118
Saved in:
10
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
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