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Consumer behaviour
6
Konsumentenverhalten
6
Preismanagement
6
Pricing strategy
6
Sales promotion
6
Verkaufsförderung
6
Internet marketing
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Advertising effects
2
E-commerce
2
Electronic Commerce
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Kundenbindungsprogramm
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Loyalty program
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Preisdifferenzierung
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Price discrimination
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Product quality
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Produktqualität
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Viral marketing
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Virales Marketing
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Werbewirkung
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price promotion
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promotions
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Advertising
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Brand
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Ba, Sulin
1
Bapna, Ravi
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Fang, Zheng
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Feng, Yue
1
Gopa, Anandasivam
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Gopal, Ram D.
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Gu, Bin
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Ho, Yi-Chun
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Ho, Yi-Jen
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Huang, Lihua
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Hui, Kai-Lung
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Kim, Youngsoo
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Krishnan, Ramayya
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Langer, Nishtha
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Lu, Xianghua
1
Luo, Xueming
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Mejia, Jorge
1
Tan, Yong
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Wu, Ji
1
Xu, Hong
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Xu, Yunjie
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Information systems research : ISR
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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ECONIS (ZBW)
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1
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
2
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
3
Onward and upward? : an empirical investigation of gender and
promotions
in information technology services
Langer, Nishtha
;
Gopal, Ram D.
;
Bapna, Ravi
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 383-398
Persistent link: https://www.econbiz.de/10012295000
Saved in:
4
The dynamics of online consumers’ response to price promotion
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 175-190
Persistent link: https://www.econbiz.de/10012038216
Saved in:
5
When discounts hurt sales : the case of daily-deal markets
Cao, Zike
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 567-591
Persistent link: https://www.econbiz.de/10011929227
Saved in:
6
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
7
Contemporaneous and delayed sales impact of location-based mobile
promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
8
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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