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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Search: subject:"Virtual reality"
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Virtual reality
17
Virtuelle Realität
16
Tourism
9
Tourismus
9
Tourism industry
8
Tourismuswirtschaft
8
Consumer behaviour
5
Cultural heritage
5
Konsumentenverhalten
5
Kulturgüter
5
Metaverse
4
Advertising
3
Augmented reality
3
Werbung
3
virtual reality
3
Advertising effects
2
Brand management
2
Emotion
2
Heritage tourism
2
Markenführung
2
Social Web
2
Social web
2
Tourism marketing
2
Tourismusmarketing
2
Werbewirkung
2
YouTube
2
purchase intention
2
3D virtual tourism with real scenes
1
Animal husbandry
1
Animal protection
1
Authenticity
1
Bibliometrics
1
Bibliometrie
1
Brand architecture
1
Brand image
1
Cardboard
1
Climate change
1
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1
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18
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18
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18
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Loureiro, Sandra Maria Correia
3
Baker, Jeff
2
Dutt, Christopher S.
2
Feng, Yang
2
Nam, Kichan
2
Almogren, Ahmad
1
Angelino, Fernando José de Aires
1
Belisle Dempsey, Ianthe M.
1
Bilro, Ricardo Godinho
1
Castrillon Paque, Victor
1
Cheng, Ka Lun Benjamin
1
Cheng, Shenghui
1
Chock, T. Makana
1
Chuenterawong, Ploypin
1
Cui, Weicheng
1
Ding, Ying
1
Elshahawy, Menna
1
Escandon-Barbosa, Diana
1
Gao, Bo Wendy
1
Han, Lo Wai
1
Hu, Ping
1
Huang, Tianyi
1
Humpe, Andreas
1
Kong, Anthony
1
Langaro, Daniela
1
Lee, Heejae
1
Li, Jinyu
1
Magdy, Safa
1
Mueller, Barbara
1
Oh, Jae-Eun
1
Oliveira, Pedro
1
Potdar, Vidyasagar
1
Pratisto, Eko Harry
1
Rauscher, Marion
1
Rodrigues, Mariana Berga
1
Salas-Paramo, Jairo
1
Sharaf, Nada
1
Song, Hongmei
1
Tan, Yimin
1
Thompson, Nik
1
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Published in...
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Information technology & tourism
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
48
Journal of retailing and consumer services
47
Psychology & marketing
27
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
Cogent business & management
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
Research
8
Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
7
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ECONIS (ZBW)
18
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18
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1
Does familiarity with the attraction matter? : antecedents of satisfaction with
virtual
reality
for heritage tourism
Nam, Kichan
;
Baker, Jeff
;
Dutt, Christopher S.
- In:
Information technology & tourism
26
(
2024
)
1
,
pp. 25-57
Persistent link: https://www.econbiz.de/10014452330
Saved in:
2
A user experience perspective on heritage tourism in the metaverse : empirical evidence and design dilemmas for VR
Baker, Jeff
;
Nam, Kichan
;
Dutt, Christopher S.
- In:
Information technology & tourism
25
(
2023
)
3
,
pp. 265-306
Persistent link: https://www.econbiz.de/10014380734
Saved in:
3
The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
4
ARTour : an augmented reality collaborative experience for enhancing tourism
Elshahawy, Menna
;
Magdy, Safa
;
Sharaf, Nada
- In:
Information technology & tourism
25
(
2023
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10014452279
Saved in:
5
Immersive technologies for tourism : a systematic review
Pratisto, Eko Harry
;
Thompson, Nik
;
Potdar, Vidyasagar
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 181-219
Persistent link: https://www.econbiz.de/10013433710
Saved in:
6
virtual
reality
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
Saved in:
7
Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a
virtual
reality
approach
Angelino, Fernando José de Aires
;
Loureiro, Sandra …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 669-685
Persistent link: https://www.econbiz.de/10013277293
Saved in:
8
Psychological recovery effects of 3D virtual tourism with real scenes : a comparative study
Zhang, Shuangquan
;
Tan, Yimin
;
Zhong, Yongde
;
Yuan, …
- In:
Information technology & tourism
25
(
2023
)
1
,
pp. 71-103
Persistent link: https://www.econbiz.de/10014315840
Saved in:
9
Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
10
Exploring the psychological effects of Metaverse on mental health and well-being
Ud Din, Ikram
;
Almogren, Ahmad
- In:
Information technology & tourism
25
(
2023
)
3
,
pp. 367-389
Persistent link: https://www.econbiz.de/10014380792
Saved in:
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