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~isPartOf:"Information technology and management"
~isPartOf:"Psychology & marketing"
~subject:"Social Web"
~subject:"Virtual reality"
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Computerspiel
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Consumer behaviour
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Advertising effects
4
Game theory
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Internet marketing
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Information technology and management
Psychology & marketing
Journal of business research : JBR
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of advertising : official publication of the American Academy of Advertising
5
Technological forecasting & social change : an international journal
5
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
4
Electronic commerce research and applications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Management information systems : mis quarterly
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Electronic commerce research
3
Electronic markets : the international journal on networked business
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
Journal of consumer behaviour : an international research review
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Journal of management information systems : JMIS
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Young consumers : insight and ideas for responsible marketers
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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CESifo working papers
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Data documentation / DIW
2
European Sport management quarterly : ESMQ
2
German Council for Social and Economic Data (RatSWD) Research Notes
2
Glücksspielforschung
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Information communication technologies and emerging business strategies
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of networking and virtual organisations : IJNVO
2
International journal of retail & distribution management
2
International journal of sport management and marketing : IJSMM
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Journal of electronic commerce research : JECR
2
Journal of internet commerce
2
Journal of marketing management : MM
2
Journal of media business studies
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Journal of promotion management : innovations in planning and applied research
2
Kyklos : international review for social sciences
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Production and manufacturing system management : coordination approaches and multi-site planning
2
RatSWD research notes
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The international journal of business science & applied management : IJBSAM
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ECONIS (ZBW)
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
The role of social network sites on the relationship between game users and developers : an evolutionary game analysis of virtual goods
Chen, Hao
;
Chen, Hai-Tao
- In:
Information technology and management
22
(
2021
)
2
,
pp. 67-81
Persistent link: https://www.econbiz.de/10012544956
Saved in:
3
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
Saved in:
4
Energizing business transactions in virtual worlds : an empirical study of consumers’ purchasing behaviors
Cheon, Eunyoung
- In:
Information technology and management
14
(
2013
)
4
,
pp. 315-330
Persistent link: https://www.econbiz.de/10010231117
Saved in:
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