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~isPartOf:"Information technology and management"
~subject:"Soziales Netzwerk"
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Soziales Netzwerk
Viral marketing
9
Virales Marketing
9
Consumer behaviour
5
Konsumentenverhalten
5
Social Web
5
Social web
5
Social network
3
Einzelhandel
2
Game theory
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Internet
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Internet marketing
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Online-Marketing
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Retail trade
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Spieltheorie
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Category competition
1
Competition
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Confidence
1
Corporate SNS management
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Corporate reputation
1
Econometric models
1
Economic analysis
1
Elaboration likelihood model (ELM)
1
Electronic word of mouth
1
Electronic word of mouth (eWOM)
1
Emotion
1
Emotional attachment
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Extrinsic motivation
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Film industry
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Film promotion
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Filmwirtschaft
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Firmenimage
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Führungsstil
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Game model
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Infomediary
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Information dissemination
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Informationsverbreitung
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Chai, Sangmi
1
Cheng, T. C. E.
1
Choi, Bomi
1
Kim, Minkyun
1
Lee, Sang-Ho
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Westland, James Christopher
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Information technology and management
Journal of business research : JBR
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Journal of marketing
6
International journal of internet marketing and advertising : IJIMA
5
Journal of retailing and consumer services
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
Information systems research : ISR
4
Journal of service research : JSR
4
Corporate communications : an international journal
3
Electronic commerce research and applications
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of promotion management : innovations in planning and applied research
3
MIS quarterly
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pakistan journal of commerce and social sciences
3
SpringerLink / Bücher
3
The journal of product & brand management
3
Discussion paper
2
Discussion papers / CEPR
2
Electronic commerce research
2
Games and economic behavior
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of decision systems
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of marketing research : JMR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
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ECONIS (ZBW)
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Why do people speak about products online? : the role of opinion leadership
Chai, Sangmi
;
Choi, Bomi
;
Kim, Minkyun
;
Cheng, T. C. E.
- In:
Information technology and management
24
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014251966
Saved in:
2
Factors influencing the social networking service user's value perception and word of mouth decision of corporate post with special reference to the emotional attachment
Lee, Sang-Ho
- In:
Information technology and management
17
(
2016
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011452553
Saved in:
3
The adoption of social networking technologies in cinema releases
Westland, James Christopher
- In:
Information technology and management
13
(
2012
)
3
,
pp. 167-181
Persistent link: https://www.econbiz.de/10009619198
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