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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~person:"Albers, Sönke"
~person:"Wirthgen, Bernd"
~subject:"USA"
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Journal of marketing research : JMR
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Pharmaceutical detailing elasticities : a meta-analysis
Sridhar, Shrihari
;
Mantrala, Murali K.
;
Albers, Sönke
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 531-556)
.
2014
Persistent link: https://www.econbiz.de/10010353473
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