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~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~subject:"Pharmacology"
~subject:"United States"
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Pharmacology
United States
Arzneimittel
10
Pharmaceuticals
10
USA
5
New product development
4
Pharmaceutical industry
4
Pharmaindustrie
4
Produktentwicklung
4
Bibliometrics
3
Bibliometrie
3
Marketing management
3
Marketingmanagement
3
Medical treatment
3
Medizinische Behandlung
3
Advertising effects
2
Consumer behaviour
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Pharmakologie
2
Sales promotion
2
Target group
2
Verkaufsförderung
2
Werbewirkung
2
Zielgruppe
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Arzneimittelmarkt
1
Arzneimittelrecht
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Direct marketing
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English
7
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Xie, Ying
2
Angelmar, Reinhard
1
Chan, Tat
1
Conley, James G.
1
Dong, Xiaojing
1
Doniger, Glen M.
1
Hanoch, Yaniv
1
Jain, Dipak
1
Kappe, Eelco
1
Li, Michael
1
Miron-Shatz, Talya
1
Morgon, Pierre A.
1
Narasimhan, Chakravarthi
1
Petrova, Elina
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Working paper / National Bureau of Economic Research, Inc.
192
NBER working paper series
84
Health affairs : at the intersection of health, health care, and policy
51
NBER Working Paper
28
American economic journal : a journal of the American Economic Association
18
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of research in pharmaceutical economics
16
The journal of law & economics
16
CESifo working papers
14
The European journal of health economics : HEPAC ; health economics in prevention and care
14
Research policy : policy, management and economic studies of science, technology and innovation
13
The American economic review
13
Health marketing quarterly
12
Technological forecasting & social change : an international journal
12
Journal of health economics
11
Health economics
10
Research paper
10
Discussion paper series / IZA
9
Southern economic journal
9
Working paper
8
Discussion paper / Centre for Economic Policy Research
7
Health care financing review
7
Inquiry : a journal of health care organization, provision and financing
7
International journal of health care finance and economics
7
International journal of the economics of business
7
Journal of economics & management strategy : JEMS
7
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
7
Applied economics
6
Economics of innovation and new technology
6
The Rand journal of economics
6
The quarterly journal of economics
6
The review of economics and statistics
6
Discussion papers / Stanford Institute for Economic Policy Research
5
Economic inquiry : journal of the Western Economic Association International
5
Health care management science
5
International journal of industrial organization
5
International journal of technology management : IJTM
5
Investing in health : the social and economic benefits of health care innovation
5
Journal of advertising research
5
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1
Understanding sample usage and sampling as a promotion tool : state of industry practice and current research
Dong, Xiaojing
;
Li, Michael
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 507-530)
.
2014
Persistent link: https://www.econbiz.de/10010353474
Saved in:
2
Vaccine marketing
Angelmar, Reinhard
;
Morgon, Pierre A.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 365-423)
.
2014
Persistent link: https://www.econbiz.de/10010353555
Saved in:
3
Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya
;
Doniger, Glen M.
;
Hanoch, Yaniv
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 345-363)
.
2014
Persistent link: https://www.econbiz.de/10010353556
Saved in:
4
Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak
;
Conley, James G.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 255-285)
.
2014
Persistent link: https://www.econbiz.de/10010353563
Saved in:
5
Pharmaceutical lifecycle extension strategies
Kappe, Eelco
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 225-254)
.
2014
Persistent link: https://www.econbiz.de/10010353564
Saved in:
6
Evaluating the impact of treatment effectiveness and side effects in presribing choices
Chan, Tat
;
Narasimhan, Chakravarthi
;
Xie, Ying
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 171-187)
.
2014
Persistent link: https://www.econbiz.de/10010353576
Saved in:
7
Innovation in the pharmaceutical industry : the process of drug discovery and development
Petrova, Elina
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 19-81)
.
2014
Persistent link: https://www.econbiz.de/10010353584
Saved in:
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