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~isPartOf:"Innovation diffusion models of new product acceptance"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Rao, Ambar G."
~person:"Taylor, Terry A."
~subject:"Konsumentenverhalten"
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Innovation diffusion models of new product acceptance
Management science : journal of the Institute for Operations Research and the Management Sciences
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Harnessing the power of word of mouth
Bayus, Barry L.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 61-83)
.
1986
Persistent link: https://www.econbiz.de/10001308543
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