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~isPartOf:"Innovation in pricing : contemporary theories and best practices"
~subject:"Deutschland"
~subject:"Market segmentation"
~subject:"Preismanagement"
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Deutschland
Market segmentation
Preismanagement
Marktsegmentierung
4
Pricing strategy
4
B-to-B-Marketing
2
Business-to-business marketing
2
Customer value
2
Kundenwert
2
Competitive strategy
1
Factor analysis
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Faktorenanalyse
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Preisdifferenzierung
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Price discrimination
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Wettbewerbsstrategie
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Trevenen, Linda
2
Drews, Ralf
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Farrés, Rafael
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Innovation in pricing : contemporary theories and best practices
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
12
Gabler Edition Wissenschaft
12
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
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Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
2
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 190-203)
.
2018
Persistent link: https://www.econbiz.de/10011713284
Saved in:
3
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 151-163)
.
2013
Persistent link: https://www.econbiz.de/10009628025
Saved in:
4
Effective pricing strategies in B2B markets
Farrés, Rafael
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 131-150)
.
2013
Persistent link: https://www.econbiz.de/10009628026
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