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~isPartOf:"Innovation of strategic reflexivity"
~person:"Edvardsson, Bo"
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Innovation of strategic reflexivity
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Mapping customer behaviour : a key to successful new service development and innovation
Gustafsson, Anders
;
Edvardsson, Bo
;
Sandén, Bodil
- In:
Innovation of strategic reflexivity
,
(pp. 140-163)
.
2015
Persistent link: https://www.econbiz.de/10010528829
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