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~isPartOf:"Innovation und Investition"
~person:"Albers, Sönke"
~person:"Homburg, Christian"
~subject:"Relationship marketing"
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Innovation und Investition
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Innovationserfolg durch Kundeneinbindung: eine empirische Untersuchung
Gruner, Kjell E.
;
Homburg, Christian
- In:
Innovation und Investition
,
(pp. 119-142)
.
1999
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