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~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Baker, Michael John"
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Baker, Michael John
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Journal of customer behaviour
Journal of the Academy of Marketing Science
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing theory : a student text
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The marketing book
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ECONIS (ZBW)
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Theory, practice and impact in academic marketing research
Baker, Michael John
- In:
Journal of customer behaviour
9
(
2010
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10003965728
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Editorial: Marketing in adversity
Baker, Michael John
;
Gummesson, Evert
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 97-103
Persistent link: https://www.econbiz.de/10003870012
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