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~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Bansal, Harvir S."
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Journal of customer behaviour
Journal of the Academy of Marketing Science
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Commitment to a friend, a service provider, or a service company : are they distictions worth making?
Jones, Tim
;
Taylor, Shirley F.
;
Bansal, Harvir S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10003800575
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