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~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Markenführung"
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Search: subject:"Marketingtheorie"
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Markenführung
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Journal of customer behaviour
Journal of the Academy of Marketing Science
SpringerLink / Bücher
8
Journal of business research : JBR
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Journal of historical research in marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection / Business and Economics
3
Brand research : [an outcome of the second International Conference on Brand Management]
2
Gabler Edition Wissenschaft
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Marken- und Produktmanagement
2
Research papers on marketing strategy
2
Review of marketing research
2
Schriften zu Marketing und Management
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Applied Marketing Science / Angewandte Marketingforschung
1
Brand management ; Vol. 2
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Dryden Press publications in marketing / Principles of marketing and marketing management
1
ERIM report series research in management
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European business review
1
European journal of marketing : EJM
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Forum Produkt- und Produktionsmanagement
1
Gabler Edition Wissenschaft / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler Edition Wissenschaft / Forum Produkt- und Produktionsmanagement
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Gabler Research / Innovatives Markenmanagement
1
Gabler Research / Marken- und Produktmanagement
1
Handbook of qualitative research methods in marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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ECONIS (ZBW)
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1
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
2
Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
Saved in:
3
Double, double toil and trouble : on the equivocal magic of marketing
Brown, Stephen
- In:
Journal of customer behaviour
8
(
2009
)
2
,
pp. 163-175
Persistent link: https://www.econbiz.de/10003870030
Saved in:
4
Consumer brand relationships : an investigation of two alternative models
Breivik, Einar
;
Thorbjørnsen, Helge
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
Saved in:
5
Zur Bedeutung der Betriebstypenmarke im Industriegüterhandel : eine empirische Analyse am Beispiel des Produktionsverbindungshandels
Ahlert, Dieter
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 359-379)
.
2007
Persistent link: https://www.econbiz.de/10003435756
Saved in:
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