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~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Frenzen, Heiko"
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Journal of customer behaviour
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Direktmarketing auf Industriegütermärkten : Bestandsaufnahme, Forschungsfelder und methodische Anforderungen
Frenzen, Heiko
;
Kraft, Manfred
;
Petersen, Kay Uwe
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 381-404)
.
2007
Persistent link: https://www.econbiz.de/10003435760
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