//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag"
~isPartOf:"Legends in marketing"
~subject:"Brand management"
~subject:"Marketingtheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingtheorie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketingtheorie
Marketing theory
56
B-to-B-Marketing
12
Business-to-business marketing
12
Marketing management
10
Marketingmanagement
10
Beziehungsmarketing
8
Relationship marketing
8
Paul E. Green
7
Lieferantenmanagement
5
Supplier relationship management
5
Competitive advantage
4
Marketing
4
Wettbewerbsvorteil
4
Conjoint analysis
3
Conjoint-Analyse
3
Einzelhandel
3
International marketing
3
Internationales Marketing
3
Market research
3
Marktforschung
3
Naresh K. Malhotra
3
Retail trade
3
Theorie
3
Theory
3
Business ethics
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer value
2
Deutschland
2
Economic history
2
Germany
2
Konsumentenverhalten
2
Kundenwert
2
Multivariate Analyse
2
Multivariate analysis
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Scientific method
2
more ...
less ...
Type of publication
All
Book / Working Paper
40
Article
16
Type of publication (narrower categories)
All
Festschrift
19
Collection of articles written by one author
18
Sammlung
18
Collection of articles of several authors
17
Sammelwerk
17
Aufsatz im Buch
16
Book section
16
Mehrbändiges Werk
6
Multi-volume publication
6
Reprint
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
40
German
16
Author
All
Sheth, Jagdish N.
40
Kumar, V.
11
Hunt, Shelby D.
9
Green, Paul E.
7
Malhotra, Naresh K.
4
Rao, Vithala R.
4
Wind, Yoram
4
Grönroos, Christian
3
Hauser, John R.
2
Moskowitz, Howard R.
2
Voeth, Markus
2
Weiber, Rolf
2
Zaltman, Gerald
2
Agarwal, James
1
Ahlert, Dieter
1
Arabie, Phipps
1
Arnett, Dennis B.
1
Bello, Daniel C.
1
Belzil, Christian
1
Bradlow, Eric T.
1
Brodie, Roderick P.
1
Busch, Paul S.
1
Büschken, Joachim
1
Carmone, Frank J.
1
Day, George S.
1
DeSarbo, Wayne
1
Deshpandé, Rohit
1
Diller, Hermann
1
Ding, Min
1
Doorn, Jenny van
1
Ferrell, Odies C.
1
Fließ, Sabine
1
Freiling, Jörg
1
Frenzen, Heiko
1
Grewal, Rajdeep
1
Günther, Bernd
1
Helm, Sabrina
1
Howell, Roy D.
1
Huber, Joel
1
Ivens, Björn Sven
1
more ...
less ...
Published in...
All
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
Legends in marketing
Journal of historical research in marketing
85
Marketing theory
82
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Journal of business research : JBR
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
more ...
less ...
Source
All
ECONIS (ZBW)
56
Showing
1
-
10
of
56
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
-
2018
Persistent link: https://www.econbiz.de/10011900067
Saved in:
3
Legends in marketing: Paul E. Green
Green, Paul E.
-
2017
Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research
Persistent link: https://www.econbiz.de/10011576018
Saved in:
4
Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
;
Wedel, Michel
-
2017
Persistent link: https://www.econbiz.de/10011634176
Saved in:
5
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
6
Conjoint analysis: the pioneering years
Green, Paul E.
;
Hauser, John R.
;
Rao, Vithala R.
-
2017
Persistent link: https://www.econbiz.de/10011634269
Saved in:
7
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
8
Conjoint analysis: applications
Green, Paul E.
;
Hauser, John R.
;
Ding, Min
;
Moskowitz, …
-
2017
Persistent link: https://www.econbiz.de/10011634300
Saved in:
9
Marketing research
Green, Paul E.
;
Malhotra, Naresh K.
-
2017
Persistent link: https://www.econbiz.de/10011634312
Saved in:
10
Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010336664
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->