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~isPartOf:"Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen"
~person:"Buber, Renate"
~person:"Kruse, Jan"
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
Qualitative Marktforschung : Konzepte - Methoden - Analysen
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Die Innenwelt der Ökonomie : Wissen, Macht und Performativität in der Wirtschaftswissenschaft
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Zur qualitativen Konsumentenforschung
Buber, Renate
- In:
Innovationen im sektoralen Marketing : Festschrift zum …
,
(pp. 183-198)
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2005
Persistent link: https://www.econbiz.de/10002969646
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