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~isPartOf:"Innovative business practices : prevailing a turbulent era"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Niraj, Rakesh"
~subject:"Catalogues"
~subject:"Distribution channel"
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Innovative business practices : prevailing a turbulent era
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
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