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~isPartOf:"Innovative business practices : prevailing a turbulent era"
~isPartOf:"The journal of brand management : an international journal"
~person:"Vrontis, Demetris"
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Corporate reputation
2
Firmenimage
2
Marketing management
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Marketingmanagement
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Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Corporate Social Responsibility
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Vrontis, Demetris
Balmer, John M. T.
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Innovative business practices : prevailing a turbulent era
The journal of brand management : an international journal
Journal of business research : JBR
17
Journal for global business advancement : JGBA
13
International marketing review
10
Journal of transnational management : the official journal of the International Management Development Association
7
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
7
World review of entrepreneurship, management and sustainable development
7
Global business & economics review
6
Journal for international business and entrepreneurship development
5
Management decision
5
Technological forecasting & social change : an international journal
5
Palgrave studies in cross-disciplinary business research, in asscociation with Euromed Academy of Business
4
Springer eBook Collection
4
The annals of business research
4
Competitiveness review : CR
3
Cross cultural management : an international journal
3
International journal of managerial and financial accounting : IJMFA
3
International journal of organizational analysis
3
Journal for international business and entrepreneurship development : JIBED
3
Journal of international management
3
Business models for strategic innovation : cross-functional perspectives
2
Economic research
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of globalisation and small business : IJGSB
2
International journal of human resource management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of technology marketing : IJTMkt
2
International studies of management and organization
2
Journal of Asia Business Studies
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of intellectual capital
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
The journal of product & brand management
2
Thunderbird international business review
2
Accounting, auditing & accountability journal
1
Competitiveness Review
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ECONIS (ZBW)
5
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1
Open innovation system and new forms of investment : venture capital's role in innovation
Rossi, Matteo
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 168-194)
.
2013
Persistent link: https://www.econbiz.de/10011563763
Saved in:
2
Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
Saved in:
3
Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10003458928
Saved in:
4
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
5
Mobile marketing : a new direct marketing promotional channel
Amirkhanpour, Monaliz
;
Vrontis, Demetris
- In:
Innovative business practices : prevailing a turbulent era
,
(pp. 342-370)
.
2013
Persistent link: https://www.econbiz.de/10011563784
Saved in:
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