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~isPartOf:"Innovative marketing : IM"
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Konsumentenverhalten
Consumer behaviour
2
Event marketing
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Event-Marketing
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Brand
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Brand management
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Emotion
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Grønholdt, Lars
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Martensen, Anne
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Innovative marketing : IM
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
Customer Experience : Forum Dienstleistungsmanagement
7
International journal of event and festival management
7
International journal of hospitality management
7
Journal of business research : JBR
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
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Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Sport management review
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SpringerLink / Bücher
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Tourism management : research, policies, practice
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Tourism management perspectives : TMP
4
Erlebnis- und Konsumwelten
3
European journal of marketing : EJM
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International journal of arts management
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International journal of retail & distribution management
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International journal of sport management and marketing : IJSMM
3
Journal of advertising research
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Journal of business economics and management
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Journal of consumer behaviour : an international research review
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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European Sport management quarterly : ESMQ
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Handbook on brand and experience management
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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International journal of electronic marketing and retailing : IJEMR
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Journal of international consumer marketing
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Journal of promotion management : JPM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Memorable customer experiences : a research anthology
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Psychology & marketing
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Scandinavian journal of hospitality and tourism
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Sport, Business and Management : an international journal ; SBM
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The service industries journal
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Tourism and hospitality research : THR
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How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
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2
How experiential marketing can be used to build brands : a case study of two specialty stores
Srivastava, Rajesh Kumar
- In:
Innovative marketing : IM
4
(
2008
)
2
,
pp. 70-76
Persistent link: https://www.econbiz.de/10003801282
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