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~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Markenführung"
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Markenführung
Brand management
165
Consumer behaviour
165
Konsumentenverhalten
165
Markenimage
95
Brand image
87
Beziehungsmarketing
80
Relationship marketing
80
Markenpolitik
74
Marketing management
72
Marketingmanagement
72
Online-Marketing
65
Brand
55
Markenartikel
55
Internet marketing
54
Marketing
54
Theory
51
Theorie
50
Market research
45
Marktforschung
45
Social Web
43
Social web
43
Advertising effects
42
Werbewirkung
42
Deutschland
39
Viral marketing
37
Virales Marketing
37
Germany
36
Advertising
34
Werbung
31
USA
29
United States
29
International marketing
27
Internationales Marketing
27
Distribution channel
24
Innovation
24
Vertriebsweg
24
B-to-B-Marketing
23
Business-to-business marketing
23
Customer satisfaction
22
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Undetermined
120
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97
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68
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97
Aufsatz in Zeitschrift
97
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54
Thesis
25
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
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English
105
German
60
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Burmann, Christoph
17
Gijsbrechts, Els
3
Himme, Alexander
3
Nguyen, Hang T.
3
Pauwels, Koen
3
Sattler, Henrik
3
Steenkamp, Jan-Benedict E. M.
3
Abraham, Eike Jonas
2
Adomeit, Malte
2
Becker, Christian
2
Blinda, Lars
2
Boch, Sonja
2
Bowman, Douglas
2
Dekimpe, Marnik G.
2
Dev, Chekitan S.
2
Dierks, Alexander
2
Eilers, Daniela
2
Ermer, Beatrice
2
Ewijk, Bernadette J. van
2
Fink, Tanja
2
Fischer, Marc
2
Hanisch, Stephan
2
Hegner, Sabrina
2
Hiddessen, Jana
2
Hirmer, Annette-Louise
2
Horstmann, Florian
2
Huang, Ming-Hui
2
Ilicic, Jasmina
2
Jentschke, Mirjam
2
Kanitz, Christopher
2
Keller, Kevin Lane
2
Kleine-Kalmer, Barbara
2
Kohtes, Robert
2
Krause, Juliane
2
Lalwani, Ashok K.
2
Lienemann, Andre Jann
2
Luna, David
2
Maier, Florian
2
Mittal, Vikas
2
Mueller, Andreas
2
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Springer Fachmedien Wiesbaden
16
Springer Gabler <Firma>
1
Universität Bremen
1
Published in...
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Innovatives Markenmanagement
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
75
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
165
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1
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165
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1
Suspicious online product reviews : an empirical analysis of brand and product characteristics using Amazon data
Ko, Eunhee Emily
;
Bowman, Douglas
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 898-911
Persistent link: https://www.econbiz.de/10014451312
Saved in:
2
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
Saved in:
3
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
4
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
5
Online display advertising for CPG brands : (when) does it work?
Ewijk, Bernadette J. van
;
Stubbe, Astrid
;
Gijsbrechts, Els
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10012591030
Saved in:
6
The effects of impartiality disclosure on brand objectives for no and multiple product endorsements
Oprea, Corina
-
2023
markstones Institute of
Marketing
, Branding & Technology, within the research group of Prof. Dr. Cristoph Burmann, at the …
Persistent link: https://www.econbiz.de/10014282829
Saved in:
7
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
8
The impact of brand familiarity on online and offline media synergy
Pauwels, Koen
;
Demirci, Ceren
;
Yildirim, Gokhan
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 739-753
Persistent link: https://www.econbiz.de/10011634048
Saved in:
9
The B2B knowledge gap
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 543-556
Persistent link: https://www.econbiz.de/10011596969
Saved in:
10
The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
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