//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovatives Markenmanagement"
~isPartOf:"Springer-Gabler Research"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social Web
7
Social web
7
Brand management
4
Markenführung
4
Markenpolitik
4
Soziale Software
4
Social Media
3
B-to-B-Marketing
2
Beziehungsmarketing
2
Business-to-Business-Marketing
2
Business-to-business marketing
2
Kundenmanagement
2
Online-Marketing
2
Relationship marketing
2
Soziales Netzwerk
2
Web 2.0 technologies
2
Web 2.0-Technologien
2
Advertising effects
1
Beratungsbetrieb
1
Beziehungsmanagement
1
Brand
1
Causality analysis
1
Conjoint Measurement
1
Conjoint analysis
1
Conjoint-Analyse
1
Consultancy services
1
Consumer goods
1
Corporate reputation
1
Deutschland
1
Event marketing
1
Event-Marketing
1
Firmenimage
1
Germany
1
Gesetzliche Krankenversicherung
1
Hotel
1
Hotel industry
1
Hotellerie
1
Innovation adoption
1
Innovationsakzeptanz
1
Internet marketing
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Book / Working Paper
9
Type of publication (narrower categories)
All
Collection of articles of several authors
Thesis
Hochschulschrift
13
Collection of articles written by one author
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
German
5
English
4
Author
All
Burmann, Christoph
3
Bill, Fabian
1
Eilers, Daniela
1
Fantapié Altobelli, Claudia
1
Germelmann, Class Christian
1
Kick, Markus
1
Kleine-Kalmer, Barbara
1
Maier, Florian
1
Martensen, Malte
1
Meister, Sandra
1
Nee, Ines
1
Zanger, Cornelia
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Helmut-Schmidt-Universität
1
Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
1
Published in...
All
Innovatives Markenmanagement
Springer-Gabler Research
Premier reference source
31
Research
24
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
11
Gabler Research
7
Lecture notes in business information processing : LNBIP
7
Berichte aus der Wirtschaftsinformatik
6
Critical explorations
6
Edition Wissenschaft Apprimus
5
Journal of universal computer science
5
Schriftenreihe Studien zum Konsumentenverhalten
5
Wissensmanagement : das Magazin für Digitalisierung, Vernetzung und Collaboration
5
Advances in business strategy and competitive advantage (ABSCA) book series
4
Berichte aus der Betriebswirtschaft
4
HMD : Praxis der Wirtschaftsinformatik
4
International journal of networking and virtual organisations : IJNVO
4
Schriftenreihe Rationalisierung
4
Schriftenreihe Schwerpunkt Marketing
4
Springer Gabler Research
4
Betrieb / Management, Strategie
3
Betriebswirtschaftslehre für Technologie und Innovation
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Gabler Edition Wissenschaft
3
International journal of technology marketing : IJTMkt
3
PhD series / Copenhagen Business School
3
Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
3
Schriftenreihe des Internationalen Hochschulverbunds IUNworld
3
Advanced series in management
2
Advances in E-Business research (AEBR) book series
2
Advances in advertising research
2
Advances in business information systems and analytics (ABISA) book series
2
Advances in e-business research (AEBR) book series
2
Advances in human and social aspects of technology (AHSAT) book series
2
Advances in human resources management and organizational development (AHRMOD) book series
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Cadernos Adenauer
2
Dissertationen / Universität St. Gallen
2
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
-
2016
Persistent link: https://www.econbiz.de/10011407293
Saved in:
2
Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
-
2016
Persistent link: https://www.econbiz.de/10011407584
Saved in:
3
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Nee, Ines
-
2016
Persistent link: https://www.econbiz.de/10013457221
Saved in:
4
Soziale Vernetzung von Vertriebsmitarbeitern : empirische Studien in Business-to-Business-Märkten
Bill, Fabian
-
2015
-
1. Aufl. 2015
Persistent link: https://www.econbiz.de/10011349593
Saved in:
5
Selected essays on corporate reputation and social media : collection of empirical evidence
Kick, Markus
-
2015
Persistent link: https://www.econbiz.de/10010493101
Saved in:
6
Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
-
2014
Persistent link: https://www.econbiz.de/10010464274
Saved in:
7
Einsatz von Social Software durch Unternehmensberater : Akzeptanz, Präferenzen, Nutzungsarten
Martensen, Malte
-
2014
Persistent link: https://www.econbiz.de/10010438555
Saved in:
8
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
Zanger, Cornelia
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743089
Saved in:
9
Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer
Meister, Sandra
-
2012
Persistent link: https://www.econbiz.de/10009542441
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->