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~isPartOf:"Innovatives Markenmanagement"
~person:"Burmann, Christoph"
~subject:"Brand management"
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Brand management
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Burmann, Christoph
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Innovatives Markenmanagement
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Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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The journal of brand management : an international journal
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Trialogische Markenführung im Business-to-Business : der Einfluss von Social Media auf die identitätsbasierte Markenführung
Maier, Florian
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2016
Persistent link: https://www.econbiz.de/10011407293
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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