//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovatives Markenmanagement"
~person:"Lienemann, Andre Jann"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Beziehungsmanagement
2
Brand management
2
Influencer
2
Markenpolitik
2
Online-Marketing
2
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Hochschulschrift
2
Language
All
German
2
Author
All
Lienemann, Andre Jann
Burmann, Christoph
17
Abraham, Eike Jonas
2
Adomeit, Malte
2
Becker, Christian
2
Blinda, Lars
2
Boch, Sonja
2
Dierks, Alexander
2
Eilers, Daniela
2
Ermer, Beatrice
2
Fink, Tanja
2
Hanisch, Stephan
2
Hegner, Sabrina
2
Hiddessen, Jana
2
Hirmer, Annette-Louise
2
Horstmann, Florian
2
Jentschke, Mirjam
2
Kanitz, Christopher
2
Kleine-Kalmer, Barbara
2
Kohtes, Robert
2
Krause, Juliane
2
Maier, Florian
2
Mueller, Andreas
2
Müller, Jenny
2
Rippe, Kai
2
Roßmann, Patrick
2
Rößler, Ayla
2
Schallehn, Mike
2
Stichnoth, Fabian
2
Stolle, Wulf
2
Wegener, Katrin M.
2
Diegel, Marius
1
Feddersen, Christian
1
Germelmann, Class Christian
1
Heemann, Jochen
1
Hegner, Sabrina Melanie
1
Hundacker, Stefan
1
Kirchgeorg, Manfred
1
König, Verena
1
Müller, Andreas
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Universität Bremen
1
Published in...
All
Innovatives Markenmanagement
Research
1
Springer eBook Collection
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Die Wirkung von Beziehungen im Influencer Branding : eine experimentelle Analyse des Brand-Fits und des Influencer-Attachments
Lienemann, Andre Jann
-
2021
markstones Institute of
Marketing
, Branding & Technology an der Universität Bremen promoviert. Seine Forschungsschwerpunkte lagen … in der strategischen Markenführung und dem Influencer
Marketing
. …
Persistent link: https://www.econbiz.de/10012627344
Saved in:
2
Die Wirkung von Beziehungen im Influencer Branding : eine experimentelle Analyse des Brand-Fits und des Influencer-Attachments
Lienemann, Andre Jann
-
2021
Persistent link: https://www.econbiz.de/10012596322
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->