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~isPartOf:"Innovatives Markenmanagement"
~subject:"Markenpolitik"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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Brand page attachment : an empirical study on Facebook users' attachment to brand pages
Kleine-Kalmer, Barbara
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2016
Persistent link: https://www.econbiz.de/10011407584
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Wirkung von Social Media auf Marken : eine ganzheitliche Abbildung der Markenführung in Social Media
Eilers, Daniela
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2014
Persistent link: https://www.econbiz.de/10010464274
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