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~isPartOf:"Interdisciplinary management research XVI ; 1"
~language:"eng"
~person:"Walter, Nadine"
~type_genre:"Konferenzbeitrag"
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Brand image
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Burberry
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J.Crew
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Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
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2020
Persistent link: https://www.econbiz.de/10012601647
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