Maroofi, Fakhraddin; Nazaripour, Mohammad - In: International Journal of Academic Research in … 2 (2012) 4, pp. 53-65
factors effecting customer loyalty in the direction of Internet banking websites. The study also tries to recognize the key …, trust, habit and reputation are found to have a remarkable effect on customer loyalty in the direction of individual … that service quality observed value is not remarkably related to customer loyalty. Service quality is found to be an …