HEIDENREICH, SVEN; SPIETH, PATRICK - In: International Journal of Innovation Management (ijim) 17 (2013) 05, pp. 1350021-1
Innovation literature reports high failure rates for innovations, ranging from 50% to 90%. Hence, most new products … fail as they are rejected by consumers due to their resistance to innovation, indicating that innovations remain a critical … consider the concepts of passive and active innovation resistance. Within a large scaled empirical study, we show that passive …