CHANG, TSUN-JIN; CHEN, WEN-CHIANG; LIN, LING ZHONG; … - In: International Journal of Innovation and Technology … 07 (2010) 04, pp. 303-327
The ability to develop and understand customer new product preferences in response to changing market trends is shown to be as a key to new product success. Given the significance of developing customer preferences and the increasing use of cross-functional new product teams in the NPD process,...