Trivedi, Krunal; Trivedi, Pooja; Goswami, Vandana - In: International Journal of Management, Economics and … 7 (2018) 2, pp. 186-205
only drive for any consumer. Thus, there is gap between business sustainability practices and consumers' expectations. To … proposed framework can be an important standpoint for businesses to meet consumers' expectations without compromising business … value. The paper identified four major sustainable marketing strategies to be integrated into business practices. …