Zhan, Yuanzhu; Tan, Kim Hua; Chung, Leanne; Chen, Lujie; … - In: International Journal of Operations & Production Management 40 (2020) 5, pp. 671-695
Purpose: The main purpose of this paper is to investigate how social media can provide important platforms to facilitate organisational learning and innovation in new product development (NPD) process. Design/methodology/approach: Using a multiple case-study approach, this study assesses...