Dai, Jiansheng; Meng, Weidong - In: International Journal of Production Economics 160 (2015) C, pp. 220-229
In this paper we analyze a single-period inventory model where a risk-averse newsvendor makes a joint decision on ordering, pricing and marketing under the CVaR risk measure criterion. The newsvendor can exert marketing effort to enhance market demand. We assume that the newsvendor׳s marketing...