Ramanathan, Ramakrishnan; Ramanathan, Usha; Hsiao, … - In: International Journal of Production Economics 140 (2012) 2, pp. 934-943
The purpose of this paper is to distinguish the impacts of e-commerce on marketing and operations functions and investigate how these impacts have affected performance of Taiwanese SMEs. We also investigate the moderating roles of size and e-commerce experience of SMEs on the e-commerce...