//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International Journal of Research in Business and Social Science : IJRBS"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
188
Markenimage
188
Consumer behaviour
125
Konsumentenverhalten
125
Brand management
95
Markenführung
95
Tourism marketing
55
Tourismusmarketing
55
Designation of origin
50
Herkunftsbezeichnung
50
Destination management
48
Destinationsmanagement
48
Brand
42
Markenartikel
42
Holiday behaviour
38
Urlaubsverhalten
38
destination image
27
Tourism destination
24
Tourismusregion
24
Beziehungsmarketing
22
Relationship marketing
22
Tourism
17
Tourismus
17
Personality psychology
14
Persönlichkeitspsychologie
14
China
12
Luxury goods
12
Luxusgüter
12
Advertising effects
11
Experiment
11
International marketing
11
Internationales Marketing
11
Viral marketing
11
Virales Marketing
11
Werbewirkung
11
Customer satisfaction
10
Internet marketing
10
Kundenzufriedenheit
10
Online-Marketing
10
Rules of origin
10
more ...
less ...
Online availability
All
Undetermined
111
Free
3
Type of publication
All
Article
188
Type of publication (narrower categories)
All
Article in journal
188
Aufsatz in Zeitschrift
188
Case study
1
Fallstudie
1
Language
All
English
188
Author
All
Eisingerich, Andreas B
4
Stylidis, Dimitrios
4
Alvarez, Claudio
3
Fournier, Susan
3
Park, C. Whan
3
Sohail, M. Sadiq
3
Stepchenkova, Svetlana
3
Alba, Joseph W.
2
Arora, Amit
2
Arora, Anshu
2
Assaf, A. Georges
2
Assaker, Guy
2
Chun, HaeEun Helen
2
Dimofte, Claudiu V.
2
Dolnicar, Sara
2
Fazli-Salehi, Reza
2
Fiske, Susan T.
2
Folkes, Valerie S.
2
Gnoth, Juergen
2
Hagtvedt, Henrik
2
Kang, Inwon
2
Keller, Kevin Lane
2
Kervyn, Nicolas
2
Kim, Hany
2
Kim, Youn-kyung
2
King, Ceridwyn
2
Koo, Jakyung
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Li, Xiuping
2
Loken, Barbara
2
Lopes, Evandro Luiz
2
MacInnis, Deborah J.
2
Madadi, Rozbeh
2
Malone, Chris
2
McIntyre, John R.
2
Park, Jason Whan
2
Perdue, Richard R.
2
more ...
less ...
Published in...
All
International Journal of Research in Business and Social Science : IJRBS
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of international consumer marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
188
Showing
181
-
188
of
188
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
181
Nationalistic sentiments of Chinese consumers : the effects and determinants of animosity and consumer ethnocentrism
Ishii, Kenichi
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 299-308
Persistent link: https://www.econbiz.de/10003902799
Saved in:
182
Scale-dependent automatic shifts in brand evaluation standards
Dimofte, Claudiu V.
;
Johansson, Johny K.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10003860494
Saved in:
183
Position-based beliefs : the center-stage effect
Valenzuela, Ana
;
Raghubir, Priya
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10003860496
Saved in:
184
A strategic use of the communication mix in the destination image-formation process
McCartney, Glenn
;
Butler, Richard
;
Bennett, Marion
- In:
Journal of travel research : a quarterly publication of …
47
(
2008
)
2
,
pp. 183-196
Persistent link: https://www.econbiz.de/10003870240
Saved in:
185
Examining the role of cognitive and affective image in predicting choice across natural, developed, and theme-park destinations
Lin, Chung-Husien
;
Morais, Duarte B.
;
Kerstetter, Deborah L.
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003860857
Saved in:
186
Perceptions-based analysis of tourism products and service providers
Mazanec, Josef A.
;
Strasser, Helmut
- In:
Journal of travel research : a quarterly publication of …
45
(
2007
)
4
,
pp. 387-401
Persistent link: https://www.econbiz.de/10003492174
Saved in:
187
Using brand personality to differentiate regional tourism destinations
Murphy, Laurie
;
Moscardo, Gianna
;
Benckendorff, Pierre
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10003566530
Saved in:
188
Promoting tourism destination image
Govers, Robert
;
Go, Frank M.
;
Kumar, Kuldeep
- In:
Journal of travel research : a quarterly publication of …
46
(
2007
)
1
,
pp. 15-23
Persistent link: https://www.econbiz.de/10003566537
Saved in:
First
Prev
10
11
12
13
14
15
16
17
18
19
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->