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~isPartOf:"International Journal of Research in Business and Social Science : IJRBS"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Arora, Anshu"
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Arora, Anshu
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International Journal of Research in Business and Social Science : IJRBS
Journal of international consumer marketing
Journal of promotion management : JPM
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
2
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
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