//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International Journal of Research in Business and Social Science : IJRBS"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"Marketing intelligence & planning"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
221
Markenimage
221
Brand management
137
Consumer behaviour
137
Konsumentenverhalten
137
Markenführung
137
Designation of origin
59
Herkunftsbezeichnung
59
Brand
58
Markenartikel
58
Tourism marketing
57
Tourismusmarketing
57
Destination management
53
Destinationsmanagement
53
Holiday behaviour
39
Urlaubsverhalten
39
Beziehungsmarketing
35
Relationship marketing
35
destination image
27
Tourism destination
25
Tourismusregion
25
Internet marketing
21
Online-Marketing
21
Social Web
19
Social web
19
Tourism
19
Tourismus
19
China
17
Advertising effects
16
Werbewirkung
16
International marketing
14
Internationales Marketing
14
Brand loyalty
13
Customer satisfaction
13
Kundenzufriedenheit
13
Personality psychology
12
Persönlichkeitspsychologie
12
Viral marketing
12
Virales Marketing
12
Luxury goods
11
more ...
less ...
Online availability
All
Undetermined
141
Free
3
Type of publication
All
Article
220
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
221
Aufsatz in Zeitschrift
221
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
221
Author
All
Phau, Ian
4
Stylidis, Dimitrios
4
Sohail, M. Sadiq
3
Stepchenkova, Svetlana
3
Aitken, Robert
2
Arora, Amit
2
Arora, Anshu
2
Assaf, A. Georges
2
Assaker, Guy
2
Dolnicar, Sara
2
Fazli-Salehi, Reza
2
Gnoth, Juergen
2
Hollebeek, Linda D.
2
Japutra, Arnold
2
Kang, Inwon
2
Kim, Hany
2
Kim, Youn-kyung
2
King, Ceridwyn
2
Koo, Jakyung
2
Kumar, Vikas
2
Lai, Kun
2
Law, Chun Hung Roberts
2
Li, Mimi
2
Li, Xiang
2
Lim, Ming
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Merrilees, Bill
2
Molinillo, Sebastian
2
Oliveira, Marta Olivia Rovedder de
2
Perdue, Richard R.
2
Petrick, James F.
2
Punyatoya, Plavini
2
Rahman, Zillur
2
Reichel, Arie
2
Shin, Hakseung
2
Silva, Dirceu da
2
So, Kevin Kam Fung
2
Thyne, Maree
2
more ...
less ...
Published in...
All
International Journal of Research in Business and Social Science : IJRBS
Journal of international consumer marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Marketing intelligence & planning
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
International journal of hospitality management
79
SpringerLink / Bücher
78
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
221
Showing
1
-
10
of
221
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
2
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
3
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
4
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
5
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
6
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
7
Does destination gender matter for destination brand attachment and brand love? : the moderating role of destination involvement
Hamdy, Ahmed
;
Zhang, Jian
;
Eid, Riyad
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 120-148
Persistent link: https://www.econbiz.de/10014469243
Saved in:
8
Minimizing the negative impact of brand deletion
Temprano-García, Víctor
;
Rodríguez-Escudero, Ana Isabel
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 690-706
Persistent link: https://www.econbiz.de/10014332138
Saved in:
9
Two decades of brand hate research : a review and research agenda
Kumar, Ramesh J.
;
Jebarajakirthy, Charles
;
Maseeh, …
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 763-789
Persistent link: https://www.econbiz.de/10014332144
Saved in:
10
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->